Customer Profile 'NIKA' - MF

I'm working on Marketing Planning, trying to identify a Target Market and Prepare a Customer Profile. And also still study how to identify why a customer would want to buy my product or service.

Let me introduce NIKA to you guys.

NIKA is my ideal type of customer. She is from Cambodia, who's love to go to the park to relax, hang out in the weekend with her friends to the coffee shop, having dinner with her family at a local restaurant, surfing net, like to attend a fashion show, stay-in and watch horror movies in Netflix, and take a Grab to commute. As you can see in the picture, she likes to read and also craft things and sketchbook, she has a lot of painting equipment related in her room. She stays GREEN, she has her plant in her room, using a reusable cup and listens to country and old music. She's stylish but not chasing the trends, going to a thrift shop, buying secondhand clothes, kind of Mix n Match and vintage person.

#vintage #aesthetic #staygreen #reuse #craft